Guglielmo
Papaleo's industrialist adventure begins in 1945.
After a short run as clerk in a little foods shop in
the capital of Calabria, decides to open a little
shop in "Corso Mazzini", where he puts a little
coffee machine. Two years later, in 1947 he decides
to product and to sell coffee and to amplify the
rooms of his shop in order to give the possibility
of taking his coffee: this initiative is suddenly
successful among the citizens of Catanzaro.
In 1952 the activity is moved to the quarter "Stratò"
of Catanzaro where it begins targeting the entire
country through the use of curious adverting
vehicles having the shape of a coffee, pot with a
cup made from a Fiat 1100. In 1960 there is yet
another translocation, this time to Catanzaro Sala,
in a bigger facility, more suitable for the levels
of production that the firm has reached.
